Blog Post #12:Diffusion of Ideas Youtube

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YouTube is an very impactful innovation that has transformed the way people access entertainment and information. YouTube has grown to become one of he most popular platforms around the world with over 2.7 billion monthly users as of 2023, according to Global Media Insight. Their are a  lot of users that show how YouTube has take over our everyday lives. YouTube offers a space where people create, learn, teach and share content on an unprecedented scale. This platform offers variety of videos on every single topic that you could ever things about, making it the ever expanding repository of creativity and knowledge. 

Understanding YouTube success requires investigating Diffusion of Innovations Theory, This theory explains how new technological advancement spread across societies and cultures, progressing from their introduction to widespread adoption. According to Halton(2023), the theory shows the various stages of this process including innovators, early adopters, early and late majority and laggards. YouTube fits perfectly into this model as it started with early adopters who recognized the platform convenience and reliability for accessing diverse, free content. These early users helped YouTube grow by spreading awareness and offering feedback that improved the platform. 

YouTube is different than its competitors like Hulu or Netflix because of its free access to almost infinite library of videos. YouTube has an unique position in the market, becoming the go to app for video based entertainment. The fact that YouTube is probably today is no doubt with 9.7 % of all TV ownership in the US have an YouTine account. This is the largest share ever for a streaming platform(emarketer, 2023). YouTube is an dominant force in entertainment industry, like it overpowers traditional TV or other streaming services. 

YouTube's ability to grow from a small innovation to a global phenomenon is an great example of how new technologies can expand with the help of early adopters. These early users played a key role in promoting the platform driven by YouTube's convience, reliability and vast selection of free content. One key feature that likely drew early adopters was the ability to create playlists which allows users to organize or manage their viewing experience more effectively. Additionally, YouTube's algorithm, which features shorter videos(around 10 minutes), make it perfect for working people or students that just want to look at some content quickly while on the go or at home. 

This platform is essential to the event like the COVID-19 pandemic, when remote learning became necessary. YouTube provides a valuable educational resource for student, allowing them to access important information in an timely and organises manner. Most people, it becomes an essential tool to be able to stay in touch with their studies. 

YouTube is similar to other technologies because it faces some resistance from people concerning issues like privacy or screen time. Some individuals may be reluctant to adopt it for these reason. YouTube has an wide audience of people with both the high demand for new ideas and knowledge. This leads to an rapid and continued growth. While there are downsides such as potential time wasted or concerns over data privacy, I believe the advantages of YouTube outweigh the disadvantages. The platform offers the chance to learn from all around the world, being able to share and receive knowledge in ways that were not even imaginable before. 

People decided for themselves whether the pros outweighs the cons but YouTube's influence to spread knowledge and foster creativity has made it one of the most influential innovation of our time. 


Sources: 

Global Media Insight

Investopedia

Emarketer





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